Channel Partner FAQs | Frequently Asked Questions | Design Cafe

Channel Partner Frequently Asked Questions

Channel Partner Frequently Asked Questions

Yes, any individual or company who interacts with customers who have recently bought or have a residential property can join this program. You can also join the program if you are Builder's Sales Managers or Builder’s Customer Relationship Manager or Home Loan Agent or Interior Designer or Architect, Building Material Sales Executive/Manager or Tiles/Marble Store Owner or Tiles/Marble Store Executive/Manager.
A Qualified Lead (QL) is Customer who has a residential interior designing requirement. Their budget of interior is more than 3.5 lakhs. Their property is situated within city limits of Bangalore, Mumbai & Hyderabad. They are either staying in the house or will get the possession of the house within 3 months. Customers who want to renovate their existing residential property.
Customers who need commercial interiors. Customers from under construction residential buildings, as their possession time is 2-4 years. Customers who only have design requirements. Customers who need painting or polishing or small repair of cabinetry.
You can sign up on our beta site channelpartner.designcafe.com/sign-up. You can call on 9836745000 for any assistance.
You can refer a customer only by sharing their details using the link emailed to your official account. Please click on the link to see a short video on “How to refer a customer?”.
You get paid on completion of two milestones of the project. First installment will be paid after receiving the booking amount of the project and The second installment will be paid after we receive 55% of the cost of interiors from the customer (design finalization and approval of good for production from the customer).
Yes we will be deducting TDS, as per Government norms.
You get a fixed rate of 4% of the total project value.
We will be transferring the commission via bank transfer. You will be required to share your bank details at the end of the onboarding process.
You will get your commission by 25th of every month.
Design Cafe does not work on a cost per lead model because When we surveyed 200 + partners, we found that they are likely to earn 16 times more by referring rather than cost per lead. Let us take a small example. If you are selling 10 leads for 500 each. You would only earn 5,000/-* , Whereas when you refer 10 customers to us your earning would be 80,000/-* (Workings: You have referred 10 leads, our conversion percentage is 20% which results in 2 sign ups of Rs. 10 Lacs each, or Rs. 20 Lacs. Rs. 20 Lacs x 4% = Rs. 80,000/-)
No, we can only pay the commission via bank transfer.
Yes, you can track your leads on our app. You will receive the login credentials after signing up for the program. Please click on the link to see a sample demo. You can also reach out to your dedicated account manager.
You can track the complete progress of the lead, to name a few - meeting schedule dates, meeting done date, customer budget, project value and booking amount with the date. You can also track your revenue and the payment details.
Your data is completely secured as we use a secured CRM. The data is only accessible by key stakeholders.
Yes you can share the following number with your customer. We could also create customised creatives for you which can be shared with your customers. However as we have multiple lead sources it is advisable to register the customer details and then share our number with them so that we can track the correct lead source.
Your dedicated account manager will be the point of contact but if you need any further assistance you can reach out to Asst Dr of OCM at ……., who heads this program.
Yes, we deal in loose furniture but only when we are handling the complete project.
Lodha Amara , Rustomjee Urbania, Godrej Prime, Runwal Forest & Rustomjee Azziano are some of the top projects which we have worked in Mumbai In Bangalore, We have done atleast one home in a society which has flats that cost more than 80L.
We do not work in a per sqft method as we manufacture and work as per modular basis
Please reach out to your account manager for more details.
Yes, you can change the registered name with an email declaration
Yes, you can change the bank account details with an email declaration. However the Bank account holder name and the registered channel partner name should be the same.
Our average order size is 10 lakhs
Yes we do. Marketing collaterals, calling support, standees etc.
I understand that you may be receiving a higher commission but it depends on conversion - giving a referral which does not convert vs one that converts. You have nothing to lose by giving the lead. You only increase your chances of making money. The key point is conversion % - for example you shared 20 leads with company A , that gave you 5% commission but converted only 10% of the lead, so you get 2 orders and 1 lakh @ 5% of a 10 lakh a order/20 lakhs, but our conversion rate is approx. 25%. So for the same effort, we would have converted 5 projects and you would get 4% of 40 lakhs = 1.6 lakhs. Which is 60% more money for the same number of leads provided by you. What's important for you is maximizing the conversion of your leads. We will give you higher volume of conversion and hence more money in the long run. In addition to converting more leads we have all systems and processes in place. Contractors and Local players do not have any system or process to safeguard your interest. However, we have a well drafted and signed agreement, which assures and secures your payment and leads. We have a dedicated account manager for our partners, who can help you with all your updates and queries. In addition to that we have a web application where you can track the activities on your leads and get timely notifications on a real time basis. We have more than 200 partners under this program. And their leads are represented and managed by 200 plus in-house designers and sales team members. We have an in-house factory to maintain high quality products, we offer upto 10 years of warranty to our customers. The local vendors do not offer any warranty. We have an in-house team of carpenters and other craftsmen as we take up end to end interior work while the vendors give it to subcontractors. As we provide an end to end solution to our customers, it results in increasing your order value, whereas other vendors will only pay for the work they have done and will execute the work he has out-sourced to subcontractors. We have a capacity of cratering to 300 plus orders in a month whereas a local vendor can only cater to a max of 5 sites a month.
We cannot give you an exact number as there are multiple factors that result in closure, However, a ball-park percent for one on one referrals would be around 5% and bulk data would be around 1-2% closure.
We don’t work with databases. But You can reach out to your account manager to understand if we can work with your database. Referring to a customer who you know would be advised as the chances of booking and other would increase by at least 50%. However, a database of projects up for possession in the next couple of months or fresh customer details from a ready-to-move project would give you the maximum return.
Bangalore
Our Corporate office is located in Jayanagar and we have two EC - one in St Marks Road, just above the Koshys Restaurant and the other in Whitefield Park Square Mall. Irrespective, we work across the city
Mumbai
Our Mumbai office is located in R City mall and our Corporate office is located in Bangalore. Irrespective, we work across the city.